The Secret Skill of Successful Sales Representatives 

At Skiilify we have been successfully training sales representatives to build their cultural agility competencies and, in turn, increase their sales. It is the secret skill in today’s diverse marketplace. The ability to navigate cross-cultural interactions is not just an advantage but a necessity as businesses cater to increasingly diverse customer bases. Having cultural agility enables sales reps to build trust, gain credibility, and communicate persuasively across cultures are crucial. The market is becoming more diverse with each passing year. In the United States, for example, cultural diversity is becoming an increasingly common norm. This demographic shift presents immense opportunities for sales representatives, but it also poses significant challenges in terms of the need to understand cultural nuances.