Cultural Adaptability is More Than Fast-Food Menu Changes
Paula Caligiuri Paula Caligiuri

Cultural Adaptability is More Than Fast-Food Menu Changes

Everyone who needs to (quickly) describe cultural adaptability will point to the time when they visited a McDonald's in another country and describe something local on the menu that they wouldn’t find in their home country. Yawn. Cultural adaptability is far more than recognizing the differences in rather obvious regional tastes and preferences.

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